Being an Engineer and an Entrepreneur are two totally different things. It’s never easy to start a business and it’s even more difficult to keep it afloat – no matter the industry. In order for you to scale your business, there are so many factors involved; hiring staff, updating your books, acquiring new clients, paying your staff, etc. Don’t worry, we’re here to help you. Here’s a guide on how you can grow your HVAC business
Marketing
Let’s face it, the people who are in the HVAC industry don’t know anything about marketing and how it can be used to grow their company. Before, things were simpler, you could hand out flyers, give away magnets, go door to door, etc. However, these things cost a lot of money and manpower and are not always measurable. If your business doesn’t have a dedicated sales and marketing team, you can hire people or outsource that for you.
Like any other business, you need to promote your services through different platforms. Nowadays, if you’re not searchable on Google or on Facebook, people are going to have a hard time learning about your company. Additionally, if you don’t have a website and social media accounts up yet you’re missing out on a lot of opportunities. Potential customers want to be able to read stuff about your business, the services you provide, the feedback you get from customers, 4 out of 5 rating on Google Maps, etc.
While working on getting your website up, you can always play an old trick in the book — chat with your customers and ask them to refer you to their friends and family. This way, potential customers can hear first hand how well your service was.
Improve Your Skills
Technology is evolving constantly and as a business your team has to be updated to newer tech, systems, and best practices. By not being updated with the latest tech and skills your company is going to suffer. If your customer is needed for a system that you currently don’t provide or have no knowledge of you may lose that account.
You can sign your team up to seminars or exhibits to learn new practices, new technologies, new systems you might want to have as well.
Go Mobile
The common practice in this type of industry is to send an invoice after the work then collect the money on another day. Why not make it easier for you and your customers? Go mobile with MX, and accept payments on the go. Whoever you deploy can have the ability to generate an invoice, accept any form of payment, and print out or email a receipt.
Providing an easier checkout for your customers will help them remember who you are. They’ll be impressed by a wonderful customer experience they had on top of the great service you provided them with.
Stay updated with the latest tech and system to provide the best for your customers. Payment Pilot provides payment solutions for Service Professionals, just like you.
